Tuesday, May 22, 2007

The Consumer becomes the Creator

The discussion in this video mirrors quite nicely what we've been discussing in class. Now everyone has the capabilities of major publishers. Musicians have the same access to distribution that the record companies have. Amateur Film Makers have access to the same tools the Hollywood studios use. It's amazing how it is shaping the record industry.

1 comment:

Anonymous said...

It's interesting that Anderson points out the emerging tribal connections engendered by mass communications in the electric age.

This is precisely what McLuhan was on about.

The medium is the message, after all.